Scoring A Virtual Touch Down

For SiriusXM’s Super Bowl programming, we recreated their “Radio Row” in a virtual format, capturing a week’s worth of entertainment content for their app 

As a first, this content gave SiriusXM the opportunity to reach a much broader audience base of fans who would not normally (physically) attend the Super Bowl.

The entertainment programming was an engaging mix of live and pre-recorded interviews, some of which were also simulcast to the SiriusXM satellite radio channels and social media platforms. 

The lineup featured an interactive town hall with famed NFL quarterback, Brett Favre, where fans could engage live in an exclusive Q&A session. Additional guest names included Jimmy Kimmel, Don Cheadle, Kevin Hart, Kenny Chesney, Terry Bradshaw, Russell Wilson, Phil Simms, Larry the Cable Guy, Steve Aoki, Joel & Victoria Osteen, and many more.